Understanding Technology and Communications
I have been creating curriculum, teaching, leading social infrastructure projects and writing business communications plans since 2007; basically, the Year Facebook made its way into the communications landscape. In today's world, there are important shifts happening with numerous technology pathways to communicate. Yet, in a nutshell, we have forgotten how to talk with each other and often with ourselves. In general, we need to take a communications inventory and become human again, while having authentic connections with each other. Human experience weighs more in worth than a mere customer service experience. The human experience is a two way relationship whereas customer service can be sometimes be a lonely one way. More to talk about on that! Sign up for a training with me and we can talk in more detail
Many of my clients want to stop watering down their message and make certain their message is what they want to convey about services, products, and brand. I believe style guides and marketing materials are created once we have understood the story well enough to tell it to others! The marketing materials are the platform of communications, the content must be genuine and human felt.
My belief is that social media can be a platform to build trust, communities, brand influencers, followers, and even like-minded friends. Yet, it doesn't always result into a business transaction. Rather you are building your audience and you have the stage so to speak to share and interact with potential clients and friends.
Once the story is written and ready to be shared digitally or by print, we gather all the potential brand ambassadors of the organization and we have an engagement session / brainstorm meet up for all to be on the same page and ready to share the story with enthusiasm, purpose, and buy-in.